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Wednesday, April 27, 2011

BMW ActiveE Facebook Q&A with Rich Steinberg and ME!

Rich Steinberg, manager of electric vehicle operations for BMW North America asked me if I would participate in a live Facebook Q&A at the New York Auto show last week. The plan was for me to answer general questions about living with and driving an electric car because of my experience with the MINI-E, and Rich would answer questions specific the the BMW ActiveE, which was being introduced at the show.

BMW does these Q&A Facebook sessions frequently and they call them BMW Conversations. You can view all the past Conversations on the BMW USA Facebook group page.

I had a nice time doing it and got to talk to the whole BMW electric car team. Everybody is excited about the launch of the ActiveE and that includes me. It looked fantastic and will have features like active thermal management, the ability to precondition the cabin and batteries as well as four seats and a trunk. As much as I love my MINI-E, I think I'm going to love the ActiveE even more.