So I hopped out of the car once I parked and looked right back at him and before he could say anything I said (as I usually do in these instances) Yep, it's all electric and it's a real BMW. With a big smile he said that's what he thought be didn't know BMW made an electric car. I then proceeded to give him the whole MINI-E and ActiveE history and how they are leading up to the i3 which will be available in a few months. So we chatted about electric cars for a bit and he then tells me a little story about his personal EV experience that occurred about 8 months ago. He was at a Nissan dealership buying an Altima and while the paperwork was being completed he walked around the sales floor and was checking out a LEAF. His salesman came over to tell him he was all ready to see the finance department so he asked the salesman about the LEAF and if they were selling. His salesman rolled his eyes and said sarcastically "Oh yeah, like hotcakes. Everybody needs a car that only lets you drive 25 or 30 miles from your house".
As much as I know this is happening I still get depressed when I hear stories like this. A little over a year ago I did a long blog post here that discussed the less than stellar marketing and poor dealership experience that has been in my opinion really hurting electric car adoption here in the US. There are enough obstacles to overcome already without getting hit with "friendly fire" like this, but regardless it's just another road block that EV's have to get past.
Another problem is it takes a salesperson three times longer to complete a sale of an electric car than it does a conventionally powered vehicle and time is money in the sales biz. Customers that are interested in an EV are going to ask a lot of questions that the sales person just doesn't have to deal with when they sell a "regular" car. So while I completely understand why so many car salesmen seem uninterested in selling the EV that their brand makes, I don't excuse it because it's really just a matter of being lazy. If they took even a small amount of time to learn more about electric cars, and specifically the ones they sell, they could probably sell one nearly just as fast as they can a conventional car. After all it is their job to have at least a reasonable understanding of the products they sell. Not having the knowledge or information on hand is part of why it takes longer. I'm sure that manufacturers could also do a better job of preparing the sales force and providing comprehensive point-of-sale literature to help assist the sales process.