|Unlike last year's NY Auto Show, the ActiveE isn't the center of attention anymore|
|Last Years Auto Show- Recognize that guy?|
|The i3 & i8 slogan is 'Born Electric'|
I had the opportunity to talk with quite a few BMW representatives today, including Rich Steinberg, manager of electric vehicle sales and strategy and Ian Robertson who is a member of the board of BMW and also serves as head of sales & marketing of the entire BMW Group. Ian told me he recently drove an i3 and promised I will not be disappointed by the final production version. I was really surprised at the level of excitement that most people at BMW shared about the i3. The people that have had the opportunity to drive one have all commented on how great it drives and how it will offer a great driving experience. More than one person there told me they will be getting one once they are available, and that's great to hear.
There wasn't much new information about the i3 or i8, my guess is we will have to wait a bit for that. The i3 doesn't launch until September or October of next year, so BMW isn't going to show their cards for a while. The auto industry is extraordinarily competitive and manufacturers go to great lengths to keep the competition wondering what they have planned for future models. So while I'd love to see all the i3 details, I'm guessing it won't be until this time next year before we start learning much about the car and not until the summer of 2013 before we get all the details. Time will tell. Anyway, at last year's NYIAS I did a live Q&A with Rich Steinberg and Tom Plucinsky. We fielded live questions on the upcoming ActiveE and I talked about my time with the MINI-E. I posted it here last year but for those that missed it, I'm posting it again below. Remember, this is from LAST year's NY Auto Show.