When I got came home last night I found a small box from BMW in my mailbox. BMW has been hinting about a welcome kit that we'd be getting but honestly I just about forgot about it because I've had the car for over three months now. Yes, I was the first person to get an ActiveE, but it was only a couple days after I got mine that they started delivering them to everybody else so many of us have had the cars for a while now.
|Chrome 'electric' badge I put on my MINI-E|
The kit also includes a cool pen, and a stack of business cards that offer basic details on the ActiveE. The thought behind the cards is if someone asks you about the car and you either don't have time to talk to them or just don't want to, you can hand them the card and they can get the basic info and then visit the ActiveE website for more information. Personally I always take the time to talk to someone that asks me about the car in a parking lot, a car wash or another public place. Even when I'm pressed for time, I feel I really need to at least have a brief conversation with them about electric drive, but now I can hand them the card also so they can visit the website.
I'm not sure if I'll be installing the electronaut badge. I have already customized the back of my car and have quite a bit of writing back there already. I don't want it to look too busy. I will definitely use the pen and the business cards though and appreciate the effort BMW made to give us this, even if I wish it came a little earlier. There are others that also did some customizing already and now they may feel this new badge doesn't fit into what they have already done.
The arrival of the welcome kit in coinciding with a new ActiveE information website that BMW just launched this week. I admit I haven't had a lot of time to look at it, and I did originally have difficulty signing into my page, as I was stuck in an endless loop while trying to access the account either through my Facebook or Twitter accounts, something that you were required to do. Once I did get logged in, I could see an interesting page that included links to ActiveE documents (very nice) and live twitter feeds and the latest comments from the ActiveE forum. I think this site has a lot of potential, hopefully it will do some more cool, useful things as time goes on. It just keeps getting better all the time!