Sunday, February 20, 2011
Project i Countdown Appears. Tomorrow Morning is Liftoff
Tomorrow morning at 9:15am eastern the countdown that BMW has started on the Project I website will hit zero. What information will be revealed? Will we get a better glimpse of the megacity vehicle? Will we finally get it's real name? How about ActiveE information? I'm sure there will be a lot of ActiveE talk, what wee we learn? Also, what details will we learn about the new BMW sub brand that the megacity will be launched under? It's less than 20 hours away now and hopefully we can get answers to some of the questions we've been debating for the past year or so. I think this is the beginning of the new marketing strategy BMW is going to employ. Instead of keeping things quiet about their electric car plans, they are now going to let us know what they have been working on since Project i began.